As U.S. demographics evolve, how can science writers and journalists adjust their craft to connect with today’s bicultural and bilingual audiences?
Continue ReadingTag: Ben Young Landis
Introducing “Mandy Mandarin” to Our Owl Friends
A new family member is hatched for the Wild River family of organic fruits, helping a third-generation family farm tell its sustainability story in the produce stand.
Continue Reading“Our Owl Friends”
A feathered mascot is helping a third-generation family farm tell its sustainability story in grocery aisles.
Continue ReadingClimate Science Translators Showcase
A remote learning program prepared graduate and postdoc researchers for an evening gala with Global Climate Action Summit attendees.
Continue ReadingCalifornia Science Translators Showcase
A new experiential program helped graduate student researchers practice the art of communicating science to California policy professionals.
Continue Reading“Identity”
A social media marketing campaign helped a journalism conference extend welcoming arms to attendees from around the world.
Continue ReadingConnecting with Your Audience: A SciComm Workshop
A science communication workshop designed for students and professionals who need a scicomm primer or refresher — with central focus on understanding your audience.
Continue ReadingConnecting with Your Audience: A SciComm Worksheet
An all-purpose, audience-centered scicomm worksheet is available to help scientists frame their message and talking points.
Continue Reading“Refugees Welcome”
A simple design is helping raise funds for the Worcester Refugee Assistance Project, serving refugees fleeing persecution in Burma.
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