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Creative Externalities

Designing Lasting Impact for Science, Environment, and Society

  • Home
  • About
    • Ben Young Landis
    • Consulting
    • Coaching
    • Creating
  • News
    • In Writing
  • Events
Our Owl Friends and associated kiwi owl logos are trademarks of Wild River Marketing Inc. Designed by Ben Young Landis and Guy Rogers. The photo shows a plastic clamshell container with six kiwifruits inside. The container's graphic shows the smiling Wild River green kiwi owl with one wing waving. Graphic says "California's Sacramento Valley is home to Wild River and Our Owl Friends!" and that the fruits are organic, naturally high in antioxidants, including vitamins C & E! Plus fiber, potassium & magnesium!

“Our Owl Friends”

"Mandy Mandarin" packaging design for Wild River Fruit by Ben Young Landis and Guy Rogers, as seen at a Nugget Market in West Sacramento, California. Part of the "Our Owl Friends" branding series. (Photo by Ben Young Landis. Our Owl Friends is a trademark of Wild River Marketing, Inc.)

Introducing “Mandy Mandarin” to Our Owl Friends

A scene from a "Connecting with Your Audience" Workshop taught by Ben Young Landis. Here, veterinarian Rosie Busch is participating a mock media interview with Ben Young Landis. Photo by Caleb B. Iversen/Creative Externalities. Rosie is laughing, and Ben is playing the role of TV host Huell Howser, holding a carrot as a microphone.

Connecting with Your Audience: A SciComm Workshop

CCST Climate Science Translator Sarah Klopatek (R) of UC Davis explains her research to Gabby Nepomuceno PhD of the California Department of Toxic Substances Control and Sandra Nakagawa PhD of the California State Assembly Judiciary Committee. The California Council on Science and Technology (CCST) hosted the CCST Climate Science Translators Showcase on Tuesday, September 11, 2018 at the Exploratorium as an Affiliate Event of the historic Global Climate Action Summit in San Francisco — held during the "Celebration of Science and Education" reception hosted by the Governor's Office of Planning and Research (OPR), CCST, the Gordon and Betty Moore Foundation, CalEPA, and Ten Strands. The #CCSTShowcase recruited and trained 12 graduate students and postdocs from California universities and research institutions to communicate their climate-related research to policy leaders, staff, and other Summit delegates.

Climate Science Translators Showcase

The California Council on Science and Technology (CCST) hosted the inaugural California Science Translators Showcase on Tuesday, February 20, 2018 in the Eureka Room in the California State Captiol. Organized with the support of Assemblymember Jose Medina (D-Riverside), the program recruited and trained 15 graduate students and postdocs from UC, Cal State, Stanford, and Caltech campus to communicate their research to state policymakers and staff. Pictured L-R: Sonya Chalaka (UCSF), Anne Hulsey (Stanford), Kenny Buyco (Caltech), Shannon Klotsko PhD (San Diego State), Aaron Nichols PhD (Caltech), Sarah Beganskas (UCSC), Gabe Pratt PhD (UCSD), Negin Hayatbini (UC Irvine), Joe Charbonnet (UC Berkeley), Rylie Ellison (UC Davis), Danny Broberg (UC Berkeley), Carmen Tubbesing (UC Berkeley), Patricia Gonzales (Stanford), Drew Story (UC Riverside), Jennifer Tribble (UCLA)

California Science Translators Showcase

Attendees commemorate the EPRI-EPIC workshop "Data Science Solutions to Environmental Challenges in the Electric Power Industry" hosted at EPRI offices in Washington DC, Friday, November 8, 2019. Organized by the Electric Power Research Institute and the Environmental Policy Innovation Center. (Photo by Tammi Clark/EPRI)

Data Science Solutions to Environmental Challenges in the Electric Power Industry

Cover photo for the communicatingciencia.org website. It is a black and white photo of a gridded sheet of paper with a list of penciled words in Spanish, starting with "escribir, comunicar, informar, ciencia, cultura" and so on. A pencil appears in the background. (Graphic by Ben Young Landis)

CómoSciWri: Resources to Help Science Writers Engage Bicultural and Bilingual Audiences in the United States

Part of the "Identity" campaign promoting the 10th World Conference of Science Journalists (WCSJ 2017). Designed by Ben Young Landis and Kelly Tyrrell. The banner reads "If you believe in the societal impact of science journalism, come find your global community", with words in alternating colors. The W C S J logo is visible in the lower right corner.

“Identity”

A snapshot of the Connecting with Your Audience worksheet for translating science, designed by Ben Young Landis and Kelly Conroy under the Creative Externalities brand. The photo shows the top right corner of the worksheet, partially filled out. The legible letters read "address the question Why should I care?" and the audience indicated is "Conservative M P from Saskatoon, S K"

Connecting with Your Audience: A SciComm Worksheet

“Refugees Welcome”

Welcome to Creative Externalities

My name is Ben Young Landis. Welcome to my portfolio and philosophy.

Creative Externalities is the absolute expression of my desire to serve the world. I want to help individuals and institutions with inspiring missions tell their great story and share their important message. My work and my clients are as diverse as the world around us, with examples such as:

  • Designing memorable brands for a family-owned organic fruit grower
  • Facilitating an intimate collaborative workshop for energy and environment professionals
  • Leading communications strategy retreats for a government agency quality assurance unit
  • Training researchers and students in conversational scicomm with policymakers
  • Advising a #MedEdTech startup in creating an interactive conference exhibit experience
  • Penning immersive feature stories on community collaborations in environmental health
  • Helping social impact professionals articulate their identity through coaching and resume editing

What unites these varied pursuits is my philosophy of generating Creative Externalities. In everything that I set out to do, I am confident that the end product will provide value to the client. But, I am also hopeful that our effort will affect further ripples of positive good for many others more. The societal benefits and intrinsic beauty produced from one creative effort or design will, in turn, radiate further out into the world.

So, browse my portfolio — let's talk about how we can work together. With graphic design, copywriting, executive writing, branding strategy, communications coaching, and other creative services, I have the artistic, scientific, and political insight to solve your unique challenge.

Thank you for visiting. I look forward to working with you.

— Ben Young Landis

 

The Work

Consulting

Producing stories, designs, and strategies to advance other organizations.

Browse Past Work

coaching

Leading trainings, facilitations, and one-on-one's to empower individuals and institutions.

Browse Past Work

CREATING

Authoring original works, projects, and scholarship to explore our own potential and contribute to the fabric of the world.

Browse Past Work

The logo for Creative Externalities. It is a square shape with the text C R 8 X T in white, against an orange background.

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