A snapshot of the Connecting with Your Audience worksheet for translating science, designed by Ben Young Landis and Kelly Conroy under the Creative Externalities brand. The photo shows the top right corner of the worksheet, partially filled out. The legible letters read "address the question Why should I care?" and the audience indicated is "Radio REporter from BBC News"

Creating

We author original works, projects, and scholarship to explore our own potential and contribute to the fabric of the world.

Browse our growing portfolio at www.cr8xt.com/tag/creating

The logo for Creative Externalities. It is a square shape with the text C R 8 X T in white, against an orange background.

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