Category: Portfolio

A scene from a "Connecting with Your Audience" Workshop taught by Ben Young Landis. Here, veterinarian Rosie Busch is participating a mock media interview with Ben Young Landis. Photo by Caleb B. Iversen/Creative Externalities. Rosie is laughing, and Ben is playing the role of TV host Huell Howser, holding a carrot as a microphone.
A snapshot of the Connecting with Your Audience worksheet for translating science, designed by Ben Young Landis and Kelly Conroy under the Creative Externalities brand. The photo shows the top right corner of the worksheet, partially filled out. The legible letters read "address the question Why should I care?" and the audience indicated is "Conservative M P from Saskatoon, S K"